Polar vortex keeps crisis communicators busy across the Midwest

As officials warn of the coldest temperatures in a generation, many are working to educate people about the dangers of the deep freeze and to share updates to protect readers.

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Temperatures in Chicago could be colder than the surface of Mars.

That’s one comparison communicators are using to impress upon audiences how dangerous the Midwest weather is.

Authorities have been sharing the news on social media and through other channels for several days to get their message in front of as many eyeballs as possible before the temperature plummeted.

The Washington Post reported:

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