Poll: Public trust in mass media reaches all-time low
Gallup’s new survey found that only 40 percent of Americans trust mass media to report fairly. Should that change PR pros’ approach?
If PR pros need even more proof that they should be looking to non-traditional news sources to disseminate their story, trust in the mainstream media has reached an all-time low.
That’s according to a Gallup poll that reveals that only 40 percent of Americans trust mass media to report “the news fully, accurately and fairly.” It matches the all-time low number it reached in 2012. Compare that with 1997-2003, where the confidence level hovered between 53-55 percent.
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