Popular dating app Bumble partners with Spotify

Two well-known millennial brands are teaming up. To market the new match, brand managers emphasize music taste as compatibility criteria.

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It’s a branding match made in heaven.

If a person’s taste in music is something that you deem an important characteristic of the person you date, you’ll want to take note of this millennial-focused partnership.

Bumble—the dating app that encourages women to take the lead—has met its match in Spotify. The two millennial-friendly brands will now integrate your favorite artists into your Bumble profile. WHITE PAPER: How to communicate with a millennial workforce.

In a press release, brand managers at Spotify explain how the partnership will work:

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