Porter Novelli named Monster.com’s PR agency of record
Another big win for Omnicom Group’s Porter Novelli. Advertising Age ’s Michael Bush reported that Monster.com named Porter Novelli its U.S. PR agency of record after a review that included fellow Omnicom firm Fleishman-Hillard, Interpublic Group of Cos.’ Weber Shandwick, and Edelman. Bush said the account is worth $1 million. In June, Walmart selected Porter Novelli as one of three companies to handle its public relations.