PR agency: ‘We don’t typically recommend summer for major launches’

A recent poll by the firm Inkhouse found the most common weeks in the summer that people take vacations. This week is one of them. (Are you reading this at the beach?)

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If you’re longing for a vacation, it probably won’t help to know that this is the most popular week to spend away from the office, according to a recent poll.

The PR firm Inkhouse surveyed 1,013 people ages 13 to 75 —the average age was 31—and found that 18 percent are vacationing this week.

Inkhouse conducted the poll to help determine the best and worst weeks to unveil a new campaign. The firm writes in a blog post on its website:

While some of our most fruitful media initiatives have taken place over holiday weekends when news is slower, we don’t typically recommend the summer months for major launches. Summer is an important time to maintain momentum though, and there are many cases when news cannot and should not wait until the fall when the wires will be cluttered again with news releases fighting for attention.

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