PR and SEO: A primer

Are you unsure about how, exactly, search engine optimization (SEO) and public relations fit together? SEO Consult Blog has a primer that fits the pieces together. “Traditionally, PR aimed to spread a brand name,” SEO Consult blogger Nick wrote. “PR for SEO has a much more specific goal. PR with a search engine optimization focus takes brand awareness one step further by driving links back to the company’s Web site.”