To determine these public relations gaffes, PR Daily turned to its readers, asking them on several platforms—most prominently our Google+ page—to name the year’s biggest screw-ups.
Upon receiving the answers, PR Daily editors locked themselves in a windowless room for days—consuming nothing but tepid coffee and random leftovers from the company fridge—to compile the final rankings.
And here they are, the top PR blunders of 2011, according to PR Daily readers.
10. Charlie Sheen’s meltdown
Given all the big stories of 2011—uprisings, natural disasters, brinksmanship in Washington—it’s easy to forget Sheen, whose very public meltdown and personal mantra #winning became a popular topic of discussion last spring.