PR Daily’s 2025 Marketing Awards finalists announced: See the full list
These campaigns, teams and leaders represent the most creative, strategic and results-driven marketing work of the year.
PR Daily is proud to announce the finalists for the 2025 Marketing Awards, recognizing the campaigns, teams and leaders pushing the boundaries of modern marketing. This year’s finalists represent some of the most creative, strategic and results-driven work from organizations and agencies around the world.
From data-powered campaigns and innovative brand launches to standout content strategies and emerging technology integrations, these finalists demonstrate how marketing continues to evolve in bold and meaningful ways. Each entry reflects a powerful blend of creative storytelling, smart strategy and measurable impact—qualities our judges look for when evaluating the best work in the industry.
The Marketing Awards celebrate excellence across dozens of categories, including B2B and B2C campaigns, experiential marketing, influencer partnerships, AI-powered initiatives and more, along with honors recognizing outstanding agencies, teams and marketing leaders shaping the future of the profession.
Winners will be announced at the Marketing Awards Luncheon on June 18, 2026, in New York City.
Congratulations to all of this year’s finalists. Explore the full list below to see the campaigns and professionals setting a new standard for marketing excellence.
BEST CAMPAIGNS AND CATEGORIES
B2B Marketing Campaign
IFPC: From Morning to Midnight: IFPC Hits All the Right Notes at IFT FIRST
Phison Electronics: Freedom Mission: Taking Enterprise Storage to the Moon
Tech Mahindra: AI Delivered Right
Toppan Merrill: Scott Snyder
twentytwo & brand: Castillo Engineering: Entering the Utility-Scale Market
B2C Marketing Campaign
Adobe: The Unfinished Film
Brand Ave. Studios: Jewel-Osco Electric Anniversary Campaign
Coalition to Strengthen America’s Healthcare: Faces of Medicaid
Welch’s: Welch’s: Break Out The Fancy Juice
Brand Launch
Adobe: Premiere on iPhone
Intelas
Kooner Fleet Management Solutions: FleetIQ, Powered by Kooner Fleet Management Solutions
Cause-Related Marketing
American Gaming Association: Responsible Gaming: Play Smart From the Start
Coalition to Strengthen America’s Healthcare: Faces of Medicaid
ESPN: Take Back Sports
Genesis Motor America: Performance Meets Purpose: Genesis and U.S. Soccer Foundation Create Safe Places to Play in Underserved Communities
Renown Health: Removing Barriers to Care: Renown Health’s Campaign to Increase Access to No-Cost Breast Imaging
Rhone: Rhone World Mental Health Day
Shop LC: Shop LC Your Purchase Feeds
Content Marketing Strategy
Lee Enterprises: Where Your Story Lives
NinetyEight: Pingu: The Noot Noot Phenomenon
Corporate or Brand Website
American Gaming Association: americangaming.org
American Institute of Aeronautics & Astronautics (AIAA): AIAA Aerospace America Website Relaunch
Cloudera
LCRA Parks: LCRA Parks Website Redesign
SWCA Environmental Consultants: SWCA.com Redesign
Crisis Response
Genesis Motor North America: Genesis Invitational — California Rises Initiative
PATRÓN Tequila: Transparency in Tequila: How PATRÓN Tequila Turned Censorship Into a Creative Campaign
Data-Driven Marketing Campaign
GFiber: From Sign Up to Connect: Educating GFiber Customers on Their Internet Installation
Paysafe: From Affiliates to Efficiency: Paysafe’s Data-Led Digital Transformation
Philip Morris Japan: IQOS Together X 2025
The University of Texas at Dallas: The Future Demands Different
Digital Advertising Campaign
Coalition to Strengthen America’s Healthcare: Faces of Medicaid
Dealer Stream: Connected TV
Ingalls Shipbuilding: Skilled Hands. Steady Work.
Maximus: Maximus Big Brand Innovation Campaign
Paysafe: From Affiliates to Efficiency: Paysafe’s Data-Led Digital Transformation
Event Strategy
Bitso Business: Stablecoin Conference 2025
Cisco, CBEAM Events Team: The Purpose Pavilion Evolution: A Global Strategy for Local Impact
Cloudera: EVOLVE — Cloudera
Henkel: Henkel House
Marquette University: The Inauguration of Marquette University’s 25th President
Morrison Healthcare: Morrison Healthcare Operational Excellence Event
SWCA Environmental Consultants: NOW That’s What We Call Employee Ownership
Experiential Marketing Campaign
Adobe: The Unfinished Film
Deeplocal: Torani: Flavor Factory
Henkel: Henkel House
Inclusive Marketing
Cloudera: Cloudera Women Leaders in Technology Program (WLIT)
Renown Health: Contigo en la Lucha: Renown Health’s Spanish Language Marketing & Communications Campaign
Influencer Campaign
Adobe: MAX Insiders
Adobe: The Great Big MAX Creator Challenge
Diageo (Ketel One Vodka and Tanqueray Gin) and Hunter PR: Sip Into the White Lotus
John Deere: From Planning to Harvest: Farming’s Reality
M Booth Health: Lactaid Dairy Baddies Campaign
pocket.watch: Clock.Workd Daniell Labelle x The Bad Guys 2
Samsung Electronics America: LaQuan Smith | Samsung Galaxy Met Gala
Integrated Marketing Campaign
Diageo (Ketel One Vodka and Tanqueray Gin) and Hunter PR: Sip Into the White Lotus
Genesis Motor North America: Genesis Invitational — California Rises Initiative
Ingalls Shipbuilding: For the Warfighter
Levenfeld Pearlstein: LP Marketing Team
London Northwestern Railway: Pay a Lot Less
Marquette University: Value of a Marquette Education Campaign
Samsung Electronics America: Samsung Live on the Edge With Doechii
Vibrant Brands: NYS OPWDD More Than Work Campaign
Lead-Gen Campaign
Coalition to Strengthen America’s Healthcare: Faces of Medicaid
World Nomads: World Nomads Itineraries
Nonprofit Campaign
Boom Chicka: Philly. Fully.
Brand Ave. Studios: “Fitting Futures” Rebrand
ESPN: ESPN Presents the Road to Victory: A Multi-Format Storytelling Campaign to Unite Fans Against Cancer
GBH: Go Fund Yourself Campaign
Hyundai Hope on Wheels: Driving Hope Beyond the Road: Hyundai’s Mission to End Childhood Cancer
Muscular Dystrophy Association: #MDAstrong
The University of Texas at Dallas: The Future Demands Different
PR Campaign
M Booth Health: Lactaid Dairy Baddies Campaign
Samsung Electronics America: Samsung Galaxy Z Fold7 and Z Flip7 U.S. Launch
The MRKT: Mission Multicultural: Driving Franchise-Record Success for Mission: Impossible — The Final Reckoning
Rebrand or Refresh
American College of Obstetricians and Gynecologists: 2025 ACOG Rebrand
American Institute of Aeronautics & Astronautics (AIAA): AIAA Brand Relaunch
Arch Painting: Paintzen: The Power of Painting in the Palm of Your Hand
Arrow Bank: Hello, Our New Name is Arrow Bank
Houston City College: Houston City College, Marketing & Brand Management Department
Hyundai Hope on Wheels: Hope, Love, and Recovery: Hyundai Hope on Wheels’ Global Rebrand
IMA Financial Group: IMA Partnerly
Saffron Road: Saffron Road Rebrand
SecurityScorecard: SecurityScorecard STRIKE Rebrand
The University of Texas at Dallas: The Future Demands Different
TouchPoint Support Services: TouchPoint Support Services
UGA’s Franklin College of Arts and Sciences: UGA’s Franklin College of Arts and Sciences Sub Brand
Small Budget, Big Impact
Dykema: U-Haul National Legal Conference
IFPC: Turn Up the Heat! On Turkey Frying Season
Therabody: Add Some Magic
Thought Leadership Program
Besen Partners: Real Estate Radar With Ron Cohen
IMA Financial Group: IMA Markets in Focus
RxBenefits: Pharmland Podcast — Turning Complexity Into Clarity for the Pharmacy Benefits Industry
SoHo Experiential: Future of Brand Experience Design Report
Trade Show or Conference
IMA Financial Group: IMA SHRM San Diego
Intelas
Nissan Motor Co.: Nissan at the Japan Mobility Show 2025
Use of AI in Marketing
3M: Media Tech & Governance Team
Adobe: The Unfinished Film
Renown Health: AI-Enabled Content System for Renown.org
Stream Companies: Stream Companies — Retail Ready
Use of Social Media
Adobe: Anicorn Marketer Campaign
Frontline Education: Dear Future
Hyundai Hope on Wheels: Driving Hope Beyond the Road: Hyundai’s Mission to End Childhood Cancer
JK Moving Services: What’s the Hardest Thing You’ve Ever Moved Series
Stryker: Lindsey Vonn Mako Partial Knee Replacement
UL Research Institutes: 60-Second Safety Science Shorts
Video Marketing Campaign
Adobe: Acrobat Studio Celebrity Jingle
Lee Enterprises: Where Your Story Lives
pocket.watch: MLB, Ballpark Blast Presented by MLB and pocket.watch
Renown Health: Helping Our People Help Others: Supporting Our People First Mission
Southern Company Gas: Weathering the Storm
Vibrant Brands: OPWDD More Than Work Campaign
PEOPLE, TEAMS AND BEST IN SHOW
Marketing Leader of the Year (CMO or VP)
Kelly Ehlers: The Evoke Agency
Bryan Madden: AMD
Loreta Tarozaite Hagan: Phison Electronics
Teams of the Year
Goodwill Greater Milwaukee & Chicago: Goodwill Greater Milwaukee & Chicago Marketing Team
Levenfeld Pearlstein: LP Marketing Team
Norton Rose Fulbright: Norton Rose Fulbright US Marketing and Business Development Group
Purdue University: Purdue Brand Studio
The MRKT: Mission Multicultural: Driving Franchise-Record Success for Mission: Impossible — The Final Reckoning
YAI: YAI Communications Team
