PR Daily’s Social Media & Digital Awards Class of 2024 finalists announced

From inspiring employee communications to delivering powerful stories, these organizations move on to the next round, with winners announced in August.

Social Media and Digital Awards

Social media and digital communications work can feel thankless. Behind the scenes, creators work hard to stay up to date on trends, generate innovative ideas and move quickly. PR Daily’s Social Media & Digital Awards spotlight the hidden stars and talent behind these campaigns and showcase their work, honoring professionals in a range of categories, from Best Social Media Campaign to Digital Community Engagement.

The Social Media & Digital Awards Class of 2024 also honors a Campaign, Agency and Team of the Year — those who delight their audiences and steal attention from the competition.

“Congratulations to the finalists in our 2024 Social Media & Digital Awards,” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award programs. “Your outstanding work continues to set the standard and push the boundaries in digital marketing and social media. This year, we’ve received an amazing mix of campaigns and content that exceeded expectations for their organizations and clients, leaving our judges with the delightful challenge of selecting the shortlist of finalists.”

Read on to see all the finalists across all categories that have moved onto this next step — and join us as we announce and celebrate the winners at our Social Media & Digital Awards Luncheon on August 1, 2024, at the Yale Club in New York City. Teams will celebrate with other finalists and connect with other influential professionals managing social media and digital communications.

Click these links to jump to each section.

Finalists: Grand Prize

Agency of the Year Campaign of the YearTeam of the Year

Finalists: Campaigns and Categories

Annual Report BlogBrand AwarenessCause MarketingCollaborative Social Media CommunicationsCommunity EngagementContent MarketingCrisis ManagementCSR/ESG CommunicationsDigital Community EngagementDiversity, Equity & Inclusion CampaignEdutainmentEmployee EngagementEmployer BrandingHealthcare Marketing CampaignInfluencer CampaignInstagramInteractive ContentIntranetLinkedInLivestreamMarketing CampaignMedia Relations CampaignMetaverseMicro-Influencer CampaignMobile AppMultichannel CampaignPaid Social Media CampaignPodcastPublic Relations CampaignSEO StrategyShort-Form VideoSocial Listening and Real-Time ResponseSocial Media CampaignSpecialty CampaignThought Leadership CampaignTikTokTwitter/XUse of AIUser Generated ContentVideoVisual StorytellingWebsite Redesign or RelaunchWellness Campaign

 

Grand Prize

Agency of the Year

CCOMGROUP

IW Group

 

Campaign of the Year

Blue Cross Blue Shield of Michigan: Blue Cross Virtual Well-Being Bohemian Rhapsody

Factory PR: Repreve’s YOY Growth on Instagram and TikTok

Fight or Flight: Accounts Deceivable

HUGO BOSS: BOSS x NFL

Hulu: Only Murders in the Building S3 Social Campaign

Nemours Children’s Health: Well Beyond Medicine Podcast

SAG-AFTRA

 

Team of the Year

Citizens: Citizens Enterprise Social Media and Content Strategy Team

Daversa Partners: Daversa Partners’ Marketing & Communications Team

Hulu – The Walt Disney Company: Hulu Social & Influencer Marketing

SCAD: SCAD Instagram

Torc Robotics: Torc Robotics Social Media Team

 

Campaigns and Categories

Annual Report

Hampton University: HU Annual Report 2022 – 2023

iQ 360: Hawaiian Electric Industries’ 2022 ESG Report

Link Logistics: 2022 ESG Report

 

Blog

ACTwireless: ACTwireless Blog

Cisco: WeAreCisco

Maryland Department of Commerce: Showcasing Maryland’s Business Community

Molson Coors Beverage Company: Beer & Beyond

The Hoffman Agency: Making Synopsys Discoverable in the Digital Media Era

WestEd: WestEd Communications

 

Brand Awareness

Fight or Flight: Accounts Deceivable

IMA Financial Group: OneIMA: Building the Broker of the Future

JBL Harman Industries: JBL Authentics Launch Campaign

Sela x Newcastle United: We’re Back

Torc Robotics: Torc Robotics Social Media Team

 

Cause Marketing

1Milk2Sugars: TUMS x Second Harvest

Embecta: 2023 World Diabetes Day Campaign | Celebrating 100 Years of Impact

Grant Thornton: Purple Paladin Campaign

Intention.ly: Campaign for Savvy Ladies: Breaking the Money Silence Through a Gala with a Social Mission

 

Collaborative Social Media Communications

Cisco: Cisco’s Social Media Campaign for Gartner IT Symposium/Xpo

Citizens: Live from the Citizens Cheer Zone

Dallas Independent School District: Dallas ISD Grad Goals

IMA Financial Group: IMA HoloLens

Penn State University: Penn State Social Media Team

Tenable: Cloud Nine Collaboration: Tenable Cloud Security on Social Media

Vanderbilt University: Welcome Week 2023

 

Community Engagement

Altura Credit Union: Altura Cares

Community X SEEN: COMMUNITY X SEEN – US Launch

 

Content Marketing

Avison Young: Data Bites

BackBay Communications for IMPACT Community Capital: IMPACT Community Capital’s 25th Anniversary Campaign

Daversa Partners: Daversa Partners’ Marketing & Communications Team

GKV: Soli Organic 2023 Social Media

VyStar Credit Union: Follow Friday

 

Crisis Management

Aqua & Vault Communications: Aqua – Delaware River Chemical Spill Crisis Response Plan

Conway Regional Health System: Insurance Payor Negotiations

The Explorers Club: Titan Search and Rescue

 

CSR/ESG Communications

Adtalem Global Education: Bridging the Gap

TEAM LEWIS Foundation: TEAM LEWIS Foundation: Making a Global Impact, One Local Cause at a Time

 

Digital Community Engagement

Edelman on behalf of Dove: Dove Community Management Team

PAN Communications: Unlocking Overlooked Markets: Enthought’s Integrated & Agile Approach to Webinar Engagement

Telemundo: Viva Engage Internal Awareness Campaign

 

Diversity, Equity & Inclusion Campaign

HUNTER: Listerine Addresses Diversity in Dentistry with The Whoa Collection

Johnnie Walker: Johnnie Walker “Watch Women’s Sports” Campaign

Visit Philadelphia: Visit Philadelphia | Drag Queen Story Time

 

Edutainment

CCOMGROUP: Neutrogena Edu-tains During National Healthy Skin Month

Conway Regional Health System: Barbie Breast Cancer Awareness

Fight or Flight: Accounts Deceivable

 

Employee Engagement

Endo: Championing Engagement Excellence: Endo’s Values-Based Data-Driven Journey

IMA Financial Group: Championing Connection: Elevating Workplace Engagement at IMA

Mastercard: The Mastercard Way Carpool Sessions

MMC & Pfizer Rare Disease: Unifying Pfizer Rare During Times of Change

Telemundo: Viva Engage Internal Awareness Campaign

Tenable: Collaborative Engagement at Tenable: Unleashing Potential by Prioritizing Our People

 

Employer Branding

BorgWarner: BorgWarner: Charging Forward on LinkedIn

Cisco: 2023 #LoveWhereYouWork Contest

Citizens: Employee Advocacy

National Tank Truck Carriers: See Yourself in a Tank Truck

PCL Construction: I Choose PCL: A Fortune 100 Success Story

Tenable: Team Tenable Wins Together: Workplace and Culture Awards Framework

 

Healthcare Marketing Campaign

Adtalem Global Education: Equity, Delivered

Conway Regional Health System: Barbie Breast Cancer Awareness

MOLLI Surgical: MOLLI Surgical

Mount Carmel Health System: Mount Carmel Health System Bariatrics Marketing

Mount Carmel Health System: Mount Carmel Health System Primary Care Marketing

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Smarty Social Media: #myOPRAjourney – Limb Loss Awareness Month Social Campaign

 

Influencer Campaign

Ad Council: Elena Havas-Taylor

Brandon: An Idahoan Thanksgiving

CCOMGROUP: COACHELLA by Neutrogena

HUNTER: TABASCO Brand x TINX Normalize Hot Sauce As Dressing

Ifaw: #DisasterReady

KWT Global: Rewriting the Rules with Lovesac

Red Robin: Burgertini

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Westchester County Tourism: Westchester: A Story to Tell

 

Instagram

Cisco: WeAreCisco

Life Inside Dropbox: People Behind the Products

Merz Aesthetics: Global Social Media at Merz Aesthetics

PepsiCo Beverages North America: What Makes Us POP (@PeopleOfPepsi)

San Manuel Band of Mission Indians: Yaamava’ Resort & Casino Social Media Team

SCAD: SCAD Instagram

Sun City Hilton Head: Sun City Hilton Head Instagram

Visit Philadelphia: Come for Philadelphia. Stay for Philly.

 

Interactive Content

Blue Cross Blue Shield of Michigan: Blue Cross Virtual Well-Being Bohemian Rhapsody

Fight or Flight for Frontify: Real or Not Real

Visit Philadelphia: Visit Philadelphia Date Filtering

 

Intranet

Endo: Championing Engagement Excellence: Endo’s Values-Based Data-Driven Journey

Link Logistics: The Link

Regeneron Pharmaceuticals: “RON” Intranet Transformation

The New York Times: At The Times Intranet

 

LinkedIn

Blue Cross Blue Shield of Michigan: Daniel J. Loepp LinkedIn Presence

BorgWarner: BorgWarner: Charging Forward on LinkedIn

Bristol Myers Squibb: Bristol Myers Squibb LinkedIn Live Event

Link Logistics: LinkedIn Brand Presence

PAN Communications: Ware2Go: Shaping the Future of Fulfillment

Trellix: Trellix Advanced Research Center Newsletter

 

Livestream

Citizens: Live from the Citizens Cheer Zone

 

Marketing Campaign

Aggreko: Demystifying New Technologies

HUNTER: Kelis Partners With LACTAID to Get You to Drink Real Dairy

Link Logistics: Link+

Manulife Group Retirement Services: Say Goodbye to Paper Campaign

Material: Material-ABM EV Answers Marketing Campaign

Peraton: Invisible War

 

Media Relations Campaign

KWT Global: IRONMAN World Championship

PAN Communications: Taking Jobber From Series D to Media Domination

PAN Communications: Venti Technologies: The Race Towards Self-Driving Success

Red Banyan: Philly Stands With Israel

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

The Lewis Pugh Foundation: Hudson Swim 2023

The Permanente Federation: Kaiser Permanente Advanced Care at Home Media Campaign

 

Metaverse

Jack Daniel’s Tennessee Honey: Jack Daniel’s Tennessee Honey Art, Beats + Lyrics “The Verse”

 

Micro-Influencer Campaign

IPSY: Glam-O-Ween

SkipTheDishes: #SkipSquad

Visit Philadelphia: Visit Philadelphia + Philly Mom

 

Mobile App

Sprout Social: Sprout Social Mobile Application

Substance Abuse and Mental Health Services Administration: “Talk. They Hear You.” Mobile App

 

Multichannel Campaign

City of Miami Beach Marketing and Communications: “Find Your Wave”

Office of Legacy Management: Twenty Years of Legacy Management

SAG-AFTRA: SAG-AFTRA

 

Paid Social Media Campaign

Advocate Health: On Demand Care: Reaching the right audiences with the care they need, when they need it

Aggreko: Demystifying New Technologies

Cisco: Cisco at RSAC 2023

ClickFunnels: Funnel Hacking Live

HOW Agency: HOW x Galanz

Masonite: Masonite Performance Door System Paid Social Media Campaign

Novitas Communications: Vote No on Rent Control Digital Campaign

Smarty Social Media: Igniting Patient Demand for Innovative Bunion Surgery

 

Podcast

Fight or Flight: Accounts Deceivable

Nemours Children’s Health: Well Beyond Medicine Podcast

Union Station Homeless Services: Changing the Narrative About Homelessness

WestEd: WestEd Communications

 

Public Relations Campaign

HUGO BOSS: BOSS x NFL

Inizio Evoke Comms: Gr8 Eye Movement Campaign: Bringing Eye Health Into Focus

JBL Harman Industries: JBL Authentics Launch Campaign

Madame Tussauds Las Vegas: Madame Tussauds Las Vegas Reveals First Ever Travis Barker Wax Figure

 

SEO Strategy

The Hoffman Agency: Making Synopsys Discoverable in the Digital Media Era

UC Davis Health: Cultivating Health Blog SEO Strategy

 

Short-Form Video

Advocate Health: Connecting with our Communities with Impactful Patient Stories

Aggreko: Aggreko Named Official Temporary Power Partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023

AHIP: AHIP Mission Video

Citizens: Small Business Community Champions Video Series

Hampton University: School of Religion Launch

HUNTER: Kelis Partners With LACTAID to Get You to Drink Real Dairy

Life Inside Dropbox: People Behind the Products

Material: Material-Chuck E. Cheese Video Submission

Society of NeuroInterventional Surgery: We Are Neurointervention

 

Social Listening and Real-Time Response

Advocate Health: Using Social Media to Create a Safe Harbor in Health Care

American Dental Association: ADA Surprise and Delight Program

Edelman on behalf of Dove: Dove Community Management Team

The North Face: The North Face Turns Viral Customer Video Into Community Management Win

US Postal Service: The World’s Largest Focus Group: applying social data enterprise-wide

 

Social Media Campaign

AZIONE: HOKA Fly Human Fly Campaign

Cisco: Cisco Live

Great Clips: Back-to-School

IW Group: They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar

Life Inside Dropbox: People Behind the Products

The Lewis Pugh Foundation: Hudson Swim 2023

WestEd: WestEd Communications

 

Specialty Campaign

IW Group: They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar

Lincoln Financial: Start Asking Campaign

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: “PTO with Palo Alto Networks”

 

Thought Leadership Campaign

Daversa Partners: Daversa Partners’ Marketing & Communications Team

Ivanti: Ivanti CSAM

PAN Communications: Qualtrics: The Making of a Category Leader

 

TikTok

Cherokee Nation: Cherokee Nation Social Media Team

Factory PR: Repreve’s YOY Growth on Instagram and TikTok

HUNTER: TABASCO Brand x TINX Normalize Hot Sauce As Dressing

KWT Global: How Illumina Created #GenomicsTok

National Pest Management Association & Vault Communications: National Pest Management Association’s

@PestWorld Channel: Taking Over Bug TikTok by Swarm

 

Twitter/X

BorgWarner: The Borg-Warner Trophy Speaks to Racing Fans

 

Use of AI

Northwell Health // Revmade: The Well by Northwell Health, with Revmade

PCL Construction: PCL Construction’s AI-Mazing April Fools Day Prank

 

User Generated Content

Jive PR + Digital: DSW UGC Campaign

Penn State University: Penn State Social Media Team

Tenable: Unleashing the Power of People: Tenable’s Trailblazing Journey with Employee-Generated Content

 

Video

Aggreko: Aggreko Named Official Temporary Power Partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023

Caption Design: Supermajority’s Advocacy 101 Video Series

City of Miami Beach Marketing and Communications: “Find Your Wave”

Jefferson Health: Jefferson Health Multimedia Team

Roman Catholic Diocese of Austin: 75th Anniversary

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: Cybersecurity Tools to Fortify Your Digital Life

Tulane University: Parade of Possibilities

Utah Valley University: Wolverine Stories

 

Visual Storytelling

Hancock Whitney: “NO” is a Beautiful Thing

Lesser, Lesser, Landy & Smith: Nearly a Century of Service

St. Ann’s Community: Celebrating 150 Years of Caring for the Most Important People on Earth

TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: Cybersecurity Tools to Fortify Your Digital Life

The Lewis Pugh Foundation: Hudson Swim 2023

 

Website Redesign or Relaunch

AHIP: Modern Medicaid Alliance Website Redesign

American Association for Debt Resolution: AADR Rebrand

CARF International: CARF International Website Redesign

Material: Material-The Presidio Website Redesign

Saint Ignatius College Prep: Saint Ignatius College Prep

 

Wellness Campaign

Be the Change Group: The Proof (BC Cancer Alcohol Awareness Campaign)

BlueCross BlueShield of Tennessee: BlueCross BlueShield of Tennessee WellTuned Blog – Quick “tune-ups” for your health

Thorne: Thorne – Build to Last

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