Why must we continue to have this conversation?
Is it because you’re too busy “pitching” to read anything about your industry? Perhaps you don’t read blogs, in general? Are you so busy following up with the 10,000 spam emails you send to journalists that you just don’t have time to actually learn how much more effective pitching would be if you built relationships?
Is it because relationship building takes time and you only have time to send one email? Or is it because the industry is still rewarding you for results in coverage instead of business growth? Whatever the reason, stop it. Stop it now.