PR firm helping Kraft with its attempted takeover of Cadbury

After Cadbury turned down Kraft’s unsolicited $16.8 billion bid this week, Kraft launched a communications campaign to sway Cadbury board members. Brunswick Group, which helped InBev with its PR push to take over Anheuser-Busch, is helping Kraft with the campaign. “That earlier communications effort [between Brunswick and InBev] was certainly worth emulating, as it managed to cast InBev—best known for savage cost-cutting—as a sympathetic party in its bid to take over a beloved Ame…

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