PR firm shakeup could decide the future of a multi-billion-dollar deal

In its bid to take over rival Transatlantic Holdings, Validus Holdings switched PR firms. Will the move keep the acquisition on track?

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Rob Cox’s recent Reuters Breakingviews column illustrates this perfectly.

U.S. reinsurer Validus Holdings has changed PR firms in the middle of its attempt to take over rival Transatlantic Holdings in a $3.2 billion deal.

Originally, Allied World insurance was set to merge with Transatlantic. But in July, Validus offered a sweeter deal. From there, it got messy and, according to Cox, the war of words “escalated.”

He continues:

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