Rob Cox’s recent Reuters Breakingviews column illustrates this perfectly.
U.S. reinsurer Validus Holdings has changed PR firms in the middle of its attempt to take over rival Transatlantic Holdings in a $3.2 billion deal.
Originally, Allied World insurance was set to merge with Transatlantic. But in July, Validus offered a sweeter deal. From there, it got messy and, according to Cox, the war of words “escalated.”