PR firms in Boston and nationwide react to marathon bombing

One PR firm owner in Boston worried for the safety of her employees; others nationwide advised clients to halt their social media efforts. 

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Although the InkHouse office was closed because of its proximity to the marathon route, the firm’s owner Beth Monaghan reached out to her staff to ensure everyone was safe.

“For now, I am telling everyone to get home and be with their families,” she told PR Daily via email in the hours after the blast. “That is all that matters until we know that everyone is safe.”

At the time, Monaghan hadn’t accounted for all of her employees, some of whom were at the finish line. Thankfully, by the end of the day, she had received word that her entire staff was safe.

The two explosions that erupted near the race’s finish line killed three people and injured more than 100 people, according to published reports. The bombs detonated roughly four hours after the men’s race had begun.

“Today is a sad day for the City of Boston, for the running community, and for all those who were here to enjoy the 117th running of the Boston Marathon,” the Boston Athletic Association, which organized the marathon, said in a statement posted to its Facebook page. “What was intended to be a day of joy and celebration quickly became a day in which running a marathon was of little importance.”

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