PR fundamentals help deliver on corporate charity initiatives during the pandemic

Though this year was a difficult one for many, it is now more important than ever to come together (metaphorically) as a community and support each other. December is the “Season of Giving,” and whether that “giving” be a physical gift, monetary donation or even your time and efforts, everyone should strive to pitch in a helping hand. You don’t have to be a Fortune 500 company or global marketing firm to make a difference. Agencies of all sizes can implement a workplace charity initiative and give back to their communities.

In other years, donating time and money to those in need could be a simple act like picking up a shift at a local food bank, but as we’ve all come to learn things are not as simple this year. Social distancing guidelines and other health precautions have made volunteering opportunities more challenging to find—especially for remote offices and widely distributed teams.