PR hall of shame: Toyota joins the ranks

It’s official, said Portfolio ’s Steve Rosenbush. Toyota is now part of the PR hall of shame. Congratulations. “The latest problems show that Toyota has failed to quickly get every single at-risk vehicle off the road and into the shop,” Rosenbush wrote. “That’s a daunting task, for sure, but with a forthright PR strategy and a sure hand in charge of the logistics, it could have been done. It has delayed and denied instead.” Rosenbush identified four other companies tha…

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