PR in Silicon Valley: It’s about who you know on the social Web

You know the constant discussions about the changing face of PR? Well, The New York Times tackled the subject—via the story of prominent Silicon Valley PR pro Brooke Hammerling—in its Sunday business section with a 3,000 word piece. “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs,” Claire Cain Miller wrote for The Times . “Now PR gurus court influential voice…