PR insurance: Don’t delete that e-mail exchange with a reporter or blogger

A question kicked around the Web last week: “In the e-mail era, who owns the interview?” If a reporter interviews your client or boss, and then portrays him or her negatively, can you publish the full transcript of that interview? “PR peeps, the practice of capturing a client’s interview — via email, videotape, digital audio, flipcam, whatever — should be standard operating procedure now that you have the ability to set the record straight, if need be,” veteran PR pro …