‘PR is not an ugly term … for shilling corporate goodies’

Tired of defending the public relations industry to people who claim you’re just sloganeering or shilling for big bad corporations? The people at PR firm Praecere would like to prove otherwise. Praecare is the agency-of-record for the International League of Conservation Photographers, which parachutes photographers into endangered sites to show what’s lost if development projects go too far. “The other side of the coin is that PR can be used to protect the environment, help defend the r…

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