Crisis Communications PR nightmares that aren’t such a big deal What may seem like the end of the world as it’s happening doesn’t have to be apocalyptic as long as you keep your head. By Mickie KennedyNov. 14, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.