PR pro habits that journalists despise
HubSpot compiles a SlideShare’s worth of media gripes about industry professionals. Turnabout is fair play, as the saying goes, so we invite your responses.
On the HubSpot blog, Burke’s post, “S%*t PR People Do That Journalists Hate” provides a fantastic indictment of all the lazy, annoying, and stupid things that PR people do to try to get journalists to write about their clients.
Among the complaints:
• Calling on the phone, ever.
• Pitching canned and boring story ideas.
• Using all caps.
• Spamming.
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