PR pros are the next investigative journalists

What will happen to investigative journalism as newspapers cut costs and go out of business? Tim Cavanaugh, a Los Angeles-based writer, argues in Reason magazine that PR professionals could fill this role. “And though it’s considered wise to believe the contrary, these communications types are not constructing all these news items entirely (or even mostly) by lying,” Cavanaugh argued. “Flackery requires putting together credible narratives from pools of verifiable data. This activ…

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