PR stunt backfires in British press — or does it?

Lindy West, a film critic for Britain’s Telegraph paper, received what appeared to be a blood-soaked funnel cake in the mail. No note, no press release, just the funnel cake. After a few minutes of Internet research, she learned it was a promotion for Let Me In , the American remake of the Swedish vampire film Let the Right One In . Here’s the coverage that PR stunt inspired: “There is absolutely no reason to remake this film. Except that Americans like to make money. And did you know t…

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