PR takeaways from precocious kids’ projects

One boy wrote a book to help a friend with liver disease. The other wrote letters to the global community. Both want to make a difference—and they’re well on their way.

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What started with an adorable request from 5-year-old Toby Little of Sheffield, England, has turned into a phenomenon.

Toby posted the following to his Writing to the World website:

Hi, my name is Toby, and I am five years old. I want to find out lots about the world, so I would like to write a letter to a person from every country in the world, and get a letter or postcard back. It’s really tricky to find people in every country, but lots of people are helping me – thank you! We look up all countries, and I think of questions I would like to ask. I’m really interested in fossils, archaeology, explorers, history, stars and planets, science, wild creatures, and how people help other people and protect the environment in lots of places all over the world! I also want to know how people live, and what food they eat, and what school is like!

He’s written close to 200 letters and has received 70 in return. Toby quickly learned that some countries had much more difficult situations than England faced, so he turned his attention to raising money.

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