Practical PR tips for small businesses

Got a small PR budget — or maybe no PR budget at all? Better pay attention. PR pro and PR Daily contributor Jackson Wightman works for a mid-size firm; he also opened a small business with his wife. He’s scored some press for the business, and he’s learned some important lessons about PR for entrepreneurs. “PR pros tend to make public relations sound like a voodoo priesthood — incredibly complex and reserved for the few,” Wightman wrote. “Indeed, PR is a craft and requires real skill. But YOU can get pu…