Predictions from the trenches: What can PR pros expect in 2022?

As we close the chapter on 2021 and move into 2022, it’s time to take a beat to reflect on the whirlwind of the last two years. At Dotted Line Communications, we are looking to internalize how the PR industry has changed, and what we as an agency should be ready for.

As we enter the new year with a continued level of uncertainty, there are several topics we predict could be on the forefront for PR pros:

1. The Great Resignation will continue—including for journalists.

The pandemic has driven an exodus from the workforce due to burnout and workers seeing more flexible career options. With the newsroom becoming a thing of the past––and journalists having to work overtime more than ever, taking on new beats to pick up the slack––more and more journalists are seeking new career paths. The Wall Street Journal shared that according to the Bureau of Labor Statistics, journalism jobs could decline by 4.8% by 2030.