Expect this to be the summer where social went all video crazy on us. The difference will be the content. Twitter is looking to partner with Viacom and NBCUniversal to display their content and split the ad revenues with the networks.
Facebook, according to Advertising Age, would like to have 15-second autoplay ads that hijack your news feed.
Guess which one will be more lambasted by its users.
Of course, Facebook is tasked with turning a profit to show its investors, and advertising is pretty much the only way it can do that.