Press releases are a $2 billion industry

This is incredible. “In 2007, press releases represented a $2.2 billion market, according to Fortune ,” Andrew Fowler wrote on the blog Newsvetter . “This figure only covers distribution through companies such as PRNewswire and PRWeb. It does not include the cost to write and pitch them to the media which, in my experience, almost always exceeds the cost of distribution.”

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