Social Media Priceline CEO: Facebook and Twitter spending worthless The online travel-booking company’s chief exec, Darren Huston, said Priceline hasn’t ‘found anything’ on the social media sites, despite major spending there. By Kevin Allen@kevin_j_allenApril 17, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.