Profnet vs. HARO: A thoughtful examination
Veteran PR pro Peter Himler wrote an insightful examination of two services for the public relations industry: Profnet, which launched in 1992, and the more recent Help A Reporter Out (HARO). “HARO now boasts in excess of 100,000 subscribers, which is good for [founder Peter Shankman’s] advertisers, and perhaps for the prospect of journalists discovering relevant sources,” Himler wrote on his blog, The Flack . “Yet, HARO’s users increasingly come from outside the PR world and I wo…
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.