Profnet vs. HARO: A thoughtful examination

Veteran PR pro Peter Himler wrote an insightful examination of two services for the public relations industry: Profnet, which launched in 1992, and the more recent Help A Reporter Out (HARO). “HARO now boasts in excess of 100,000 subscribers, which is good for [founder Peter Shankman’s] advertisers, and perhaps for the prospect of journalists discovering relevant sources,” Himler wrote on his blog, The Flack . “Yet, HARO’s users increasingly come from outside the PR world and I wo…

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