Media Relations PR’s answer to the classic storytelling arc Many stories that communicators and PR pros tell aren’t compelling because they try to hide the tension, but there’s still a way to pull it off. By Lou HoffmanJan. 17, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.