How to handle a difficult client
If you’ve worked in comms, you’ve probably had one.
As professional communicators, it’s our job to distill often complex messages into packaging that is both easy-to-consume and far-reaching Sometimes, you’re going to run into a client — whether you’re at an agency or dealing with an internal stakeholder- — that just doesn’t get what you’re working so hard to do. Opinions may differ, and dealing with them might seem like talking to a brick wall. Regardless, you’re going to need to be able to get on the same page as your clients in order to create the best comms material possible. Luckily, there are some tips you can employ in order to deal with even the most persnickety of clients.
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