Purina sues Blue Buffalo, alleging false advertising

It’s a battle of pet food brands. Purina has even started a website titled ‘Pet Food Honesty.’ Blue Buffalo says its competitor’s assertions are unsubstantiated. (UPDATED)

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My sons and I founded Blue Buffalo with the mission of bringing transparency to pet foods, and made the True Blue Promise to our pet parents. Clearly, some of our major competitors, who have built their business using lower cost ingredients, are upset. We will always stand behind our promise and our products.

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