Put down the pitchforks: Social media consultants aren’t selling snake oil

There are lots of social media consultants out there who have a real problem with … social media consultants. The popular term for lousy social media consultants, bestowed on them by supposedly qualified social media consultants, is “snake oil salesman.” Social media consultant Jay Baer is taking exception to what he dubbed the social media lynch mob. “But, who am I, who are you, or who is anybody to paint someone else with the ‘snake oil salesman’ brush?” He blo…