Racist Obama email: GOP official apologizes—sort of

A Republican’s gaffe offers an important lesson for PR professionals.. (Aside from the obvious lesson: Don’t be racist.)

After being confronted by the media about the photo, Ms. Davenport sent a defiant email to her fellow Orange County, California Republican leaders on Saturday. That email reads, in part:

“I will NOT resign my central committee position over this matter that the average person knows and agrees is much to do about nothing. Again, for those select few who might be truly offended by viewing a copy of an email I sent to a select list of friends and acquaintances, unlike the liberal left when they do the same, I offer my sincere apologies to you—the email was not meant for you.”

As you might imagine, that response didn’t sit well with many people—including some of her fellow Republican officials. So, on Monday, she tried again, this time, with a much more humble tone:

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