Ragan Awards: Distance doesn’t stop connection for Baker Tilly’s 90th anniversary virtual celebration
Holding the first firmwide event since the pandemic struck posed challenges for public accounting firm Baker Tilly. Careful planning and clear hard and soft goals helped Baker Tilly pull it off with style and got them a spot in PR Daily’s Social Media and Digital Awards for Online Events.
After years of growth and pandemic, Baker Tilly wanted to come together to celebrate their shared past and their bright future, as well as appreciate one another’s hard work. Additionally, this celebration was likely to set the stage for future events, so expectations were high.
The firm considered both thematic and measurable goals.
The 90-minute virtual event included its own Spotify playlist, a company timeline, a keynote from internationally renowned photographer, storyteller and humanitarian Platon, and a firmwide toast with a special cocktail/mocktail. Members were sent a recipe for the drink, as well as a gift card to purchase ingredients and other snacks.
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