4 tips to boost your award-winning chances

The deadline is approaching for the PR Daily Awards. Of course, we wouldn’t be telling you this if there weren’t still time to enter. You have until Wednesday, June 29, to submit your best PR campaigns and initiatives for our judges. And you can click here for all the details you need to submit.

We want to address a question we often get asked: What makes an entry stand out when up against so many powerful submissions?

It’s a great question, recognizing that great work is table stakes for entry, mainly because all submissions are sent on behalf of powerful initiatives, programs, individuals, etc. In other words, great work alone doesn’t guarantee anything.

So, what will bolster your chances?

PR pros are storytellers, often among the best ones. When you put a story into the public domain to elicit a behavior or action among your key stakeholders, you will always go to great lengths to ensure you craft a strong story. Your awards entry demands the same treatment.

2. Impressions don’t impress

In many cases, media coverage of a campaign will be used as a metric in awards entries. That is fine. However, far too often entries rely on impressions as not only the most important such metric, but the only such metric.