Head of Market and Competitor Intelligence – Enterprise Strategy - Walmart
As Head of Market and Competitive Intelligence for Corporate Strategy, Aaron works across Walmart’s Enterprise - leveraging data, technology and advanced analytics to provide actionable intelligence, identify early-stage trends, anticipate complex market and competitor strategies, unearth new growth opportunities and reduce bias in decisions.
Aaron previously oversaw Walmart’s corporate affairs and communications research, insights & analytics and reputational advertising initiatives. The corporate affairs advertising he led utilized the most effective messaging, targeting and media optimization tools to change minds and behavior. In addition, he is instrumental in building and enhancing Walmart’s digital advocacy and influencer communications programs. His career spans non-profit, agency, association and corporate environments.