Adam Kiefaber

Adam Kiefaber is a former journalist turned communications and marketing executive. Kiefaber has served in various positions including leading public relations and executive communications for banks and financial technology companies. He’s now the director of content at Worldpay, one of the world’s largest payment companies. In this role, he leads a team that ensures the company’s content is on brand and in the right tone of voice: the team also manages client advocacy, marketing research and thought leadership. In 2024, Worldpay separated from Fortune 500 fintech FIS. Post-separation, Kiefaber played a significant role in establishing Worldpay’s corporate identity, mission and vision as well as its new brand and website. Previously, he spent nearly 10 years as a journalist working for The Cincinnati Enquirer, The Cincinnati Post and CNN.  Kiefaber is currently a member of the PR Daily Advisory Board and is a volunteer youth basketball coach. He is a graduate of Ohio University.