Global Head Of Social, Creator & Culture - Logitech
Adu is the global head of social media for Logitech and formerly led social efforts at Google. Prior to Google, Adu led social media efforts at THX Ltd. (founded by George Lucas) where he built their social presence from the ground up and worked on social media campaigns for Creed, A Star Is Born, Jurassic World, Uncle Drew and Aladdin. His social media campaigns have also driven brand awareness efforts for General Motors, NBA, PepsiCo, Dallas Cowboys, Spotify, AT&T, CNN and several other organizations and Fortune 500 companies. Adu has been recognized by local and national PR, marketing and advertising outlets including Saint Heron (Founded by Solange Knowles), BET, CNN, American Advertising Federation, HuffPost, AdAge, Blavity and Adweek, receiving such recognitions as Adweek’s feature, “100 People Who Make Advertising Great,” and ADCOLOR "Rising Star Honoree" and 2023 ADCOLOR Influencer Nominee. He credits his career versatility to hard work and a calling to change the world with innovative ideas. In 2016, Adu self-published his first book, “Don’t Insert Title Here: The Guide Towards Creative Freedom and Success.” His second book, “The Threat of Creative Annihilation," was published in 2018 and his most recent book, "Work In Progress: To Be Grown, Black & Creative," was published in 2022. In his spare time Adu teaches social media classes at Miami Ad School, hosts his podcast “A Dose of Black Joy & Caffeine” (in its 6th season, with over 100 episodes) and goes back and forth with Jane Lynch on “The Weakest Link,” an NBC game show that he was recently a contestant on.