Senior specialist of social engagement - Greyhound Lines
Alexandra Pedrini is senior specialist of social engagement for Greyhound Lines, where she drives all things social media. From branded entertainment to influencer marketing, she has transformed the Greyhound social media organization by running data-focused content creation and campaigns that home in on what gets customers to engage with the brand. Through the company’s inaugural influencer program, Pedrini has demonstrated that it’s possible to explore the country—even on a budget. In that program, she helped show millions of viewers what cities to visit, what activities to do there and why they should hop on a Greyhound bus. Previously, Pedrini served as a Greyhound media spokesperson. She began her career on the state digital staff and field teams for President Obama’s 2012 re-election campaign.