Senior Director of Global Media Relations - Under Armour
Amanda Coffee is a senior director of global media relations at Under Armour where she oversees CEO media, public relations, brand communications and media partnerships. Under Armour works closely with its athlete partners on joint media storytelling, highlighting the brand’s focus on innovation, performance, and style.
Previously Amanda was a director of global corporate affairs at PayPal Holdings, Inc. She supported global strategies, plans and execution for corporate communications, including earned media, executive social media and employer brand. At PayPal, in addition to managing global corporate media relations and executive visibility projects for the CEO and CFO, Coffee supported ten social media channels for PayPal and its executives. Additionally, she oversaw PayPal’s employer brand strategy, leveraging earned and owned channels to bring to life PayPal’s employee value proposition. Previously, Coffee spent five years on the corporate communications team at eBay Inc., including Retail Innovation communications and the separation of eBay and PayPal in 2015.