Betsy Morse Rohtbart

Betsy Morse Rohtbart is Vice President of Digital Experience at IBM, leading IBM’s primary digital revenue engine and the strategy, technology, design, and operations behind IBM.com. As one of the largest B2B digital platforms in the world, IBM.com connects millions of business leaders, technology decision-makers, and developers with IBM’s products and expertise. Betsy’s organization drives the end-to-end system from signal to revenue, delivering the marketing technology, demand architecture, campaign orchestration, and user experiences required to transform market signals into personalized journeys, qualified leads, accelerated pipeline, and measurable business outcomes.

Prior to IBM, she held leadership roles at SAP, Pitney Bowes, and Vonage (an Ericsson company), leading large-scale digital transformation initiatives that modernized global web platforms, implemented enterprise marketing technology ecosystems, and scaled digital demand generation and ecommerce. She is known for building high-performing teams that harness data, technology, and AI to improve customer engagement and accelerate business growth.