Brand Storytelling During a Crisis

August 4-5, 2020

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Bri Bauer

Vice President of Communications and Engagement - Minnesota Timberwolves

Bri Bauer is the Vice President of Communications and Engagement for the Minnesota Timberwolves and Lynx. In this role, she oversees the Public Relations and Broadcast departments with a focus on storytelling and elevating the local and national profile for the basketball performance and business initiatives of the organization. In her role, Bauer develops and drives strategy to effectively relay the organization’s message and vision to the public. Through internal and external communications, she is passionate about the cross section the NBA and WNBA creates through sport, social justice, and brand building.