Crystal Sullivan

Social media listening specialist - 

Crystal Sullivan is a social media listening specialist at SAS, where plans, coordinates and manages SAS' social media listening strategy. In this role, she builds global social media listening reports that measure social media performance and uncover social media trends and influencers, including "Share of Voice" reports to measure the company's performance against top competitors. She also manages in-house social media training and oversees SAS social media listening governance.