Daniela (Otero) Obenshain
Global Digital and Social Media Manager - Alcon
Daniela Obenshain is the global digital and social media manager at Alcon. In this role, she's developed and implemented the organization's social media policies, which includes accessibility and inclusivity guidelines. A bilingual marketer, she strategizes across global corporate social channels for paid and organic social while leading social listening and community management of corporate channels. She also serves as a liaison between the brand's creative in-house team and creative agency to direct and produce globally-relevant content that drives engagement meets brand guidelines and drives channel strategy, including copywriting, images and videos. Most recently, she's Prior to Alcon, she served as social media manager at Balcom Agency and a senior account executive at OCG+, among other roles.