Darnell McAlpin

Darnell McAlpin is a seasoned communications strategist and ambassadorship leader with over a decade of experience shaping brand narratives and employee engagement across iconic brands like Comcast, Vita Coco Coconut Water, Mercedes-Benz USA and Aaron’s Inc. Currently serving as Director of Ambassadorship & 360 Campaigns at Comcast, Darnell created, developed and leads the company’s flagship employee ambassador program—Level X—which now boasts over 12,000 active ambassadors nationwide. His work empowers employees to become brand advocates, amplifying Comcast’s voice both internally and externally. In his role, Darnell contributes to the Comcast Central Division’s growth targets, employee and customer experiences, and the cascading, adoption and activation of strategic initiatives. He leads a team of industry-leading professionals focused on creating unrivaled experiences and ambassadorship in the millions of communities Comcast serves.

As a trusted communications advisor to the C-Suite, Darnell directly supports the Chief Marketing Officer and Senior Vice Presidents of Comcast Business and Government Affairs, offering strategic counsel on messaging, executive visibility and crisis communications. Known for his creative vision and data-informed approach, Darnell has led high-impact campaigns that foster culture, drive alignment and elevate employee storytelling. He is also an experienced team leader, passionate about mentoring talent and building collaborative, high-performing teams. Darnell holds a BA from Georgia State University and is a PROSCI-certified Change Management Practitioner. He is deeply committed to fostering a diverse and inclusive workplace that invests in its employees and supports the neighborhoods where we work and live.