Elizabeth Paul

Elizabeth Paul is the Chief Brand Officer of The Martin Agency – the award-winning creative shop best known for its ability to harness creativity and culture to build iconic brands like UScellular, GEICO, OREO, and UPS (to name a few). A strategist by trade, Paul chairs the 4A’s Strategy Committee, and has been named Strategist of the Year by Campaign U.S. and  CSO of the Year by AdAge. She is part of the leadership team that has led Martin to top AdAge’s A-List as Agency of the Year, as well as back-to-back spots as Adweek’s Agency of the Year and recognition on Fast Company’s Most Innovative Agencies List.

In her role as the agency's first-ever Chief Brand Officer, Paul is responsible for leading the Martin brand towards new frontiers in Fighting Invisibility. In a moment when agency brands seem more disposable and less differentiated, Elizabeth applies strategic positioning, growth strategy, and creative innovation to the agency brand, as well as its clients.