Gabrielle K. Too-A-Foo

PwC is a member of Ragan's Communications Leadership Council.

Gabrielle K. Too-A-Foo helps lead GTM strategy product marketing initiatives for the firm’s AI and Technology platforms—with a focus on paid social—blending storytelling, enablement and execution to drive measurable impact. She launched PwC’s first Product & Tech campaigns, developed persona-driven messaging frameworks and partnered across teams to deliver demand gen content that contributed to $1B+ in business growth. She also leads paid media strategy across AI and enterprise sectors, aligning performance with message to build trust and scale engagement. She launched the firm’s first consideration-level paid strategy (500+ leads), revamped the GTM approach for Product & Tech (435% increase in engagement), and led a $1B generative AI campaign recognized as a LinkedIn News “Top Story.” She also focuses on building systems that scale—from creating PwC’s paid media brief and social style guide to leading internal coaching and enablement sessions as part of the firm’s AI adoption pilot. Whether translating complex technical value into narrative or building tools that empower teams, her work sits at the intersection of clarity, consistency and innovation.

A frequent speaker on AI, brand trust, and social innovation, Gabrielle teaches leaders how to adapt communications strategies to fast-changing environments. She is also a certified yoga instructor and a Grammy Award-winning artist, blending creativity and strategy to empower others through storytelling, mindfulness and community.