Head of Marketing AI Strategy & Transformation - Jasper
Jessica Hreha is the head of marketing AI strategy and transformation at Jasper, an AI content platform that helps creators and companies expand their creative potential. She previously was the founder and leader of the Marketing AI Council and head of global integrated campaigns and content at VMware, where she led a team of high-performing content strategists, marketers and creatives to effectively plan, curate and build campaign content aligned to audience needs across the buyer journey for global execution. VMware's AI Council was established Feb 3, 2023 as a cross-functional team dedicated to educating and empowering VMware marketers to use genAI tools responsibly and effectively. She previously served as the head of global networking and network security marketing programs at VMware. Before that, she was the vice president of marketing at FiberLight and senior manager of content marketing at Spectrum Enterprise, among other key roles with Carolinas HealthCare System and Time Warner Cable. She's certified by Jasper and the Piloting AI for Marketers Series through the Marketing AI Institute.