Brand Storytelling During a Crisis

August 4-5, 2020


John Yembrick

Director of Digital Communications - Lockheed Martin

John Yembrick currently leads digital communications for Lockheed Martin, sharing Aerospace and Defense news and inspiring stories of technology, innovation, products and people using digital platforms. He previously worked as the director of Digital Engagement for the U.S. Department of Health & Human Services, which fosters advances in medicine, public health, and social services, and served as NASA’s first digital communications director, sharing some of the most compelling content in the world. John has over 20 years of experience in communications, and has managed media relations, video, still imagery, social media and websites. John is driven by the belief that digital storytelling and inspiring content can connect with everyone on the planet if presented the right way. He take pride in advocating away from traditional communications methods towards digital storytelling, reaching more people directly than ever before.